01—Scatter
Numbers in eight places
Stripe says one thing. The CRM says another. The spreadsheet says a third. Nobody knows which is correct.
Tools per SME12+ on average
Component · Data05 / 05
One source of truth. Dashboards that update themselves.
Stripe, your CRM, your website, and three messy spreadsheets — unified into one live database, then surfaced in dashboards built into your portal.
Book a Strategy Session ~3 min · live walkthrough
Pipelines · Database · Dashboards · DaaS
01/The Problem
You're running your business out of eight spreadsheets.
Your data is everywhere and nowhere. Decisions get made on month-old PDFs.
02—Manual
Hours lost to copy-paste
Your team spends half a day a week shuffling numbers between systems. The errors compound silently.
Weekly cost4–8 hours / person
03—Stale
Decisions on stale data
By the time the monthly report lands, the picture has already shifted. You're driving by the rear-view mirror.
Lag30+ days typical
02/What we build
We build the data backbone.
Five layers.
Centralised. Live. Shipped together.
01IntegrationsAPI · Webhooks
System Integration.
We connect Stripe, your CRM, your POS, your website forms, your accounting — so they talk to each other automatically. No more manual exports.
View →02DatabasePostgres · Supabase
Database Architecture.
A secure, scalable database designed for your business — proper schemas, row-level security, audit trails. The source of truth nothing else can drift from.
View →03MigrationLegacy · Clean
Data Cleaning & Migration.
We take your messy legacy data — Excel files, old CRMs, exported PDFs — clean it, normalise it, and import it into the new database.
View →04DashboardsLive · Custom
Live BI Dashboards.
Custom-coded dashboards built directly into your portal — KPIs, revenue, conversion, team metrics. Updating in real time, with role-based access.
View →05DaaSRetainer · Monthly
Pipeline Operations.
We act as your outsourced data department — monitoring pipelines, adding metrics, interpreting numbers monthly. The piece that keeps the system honest.
View →Every build closes with thirty days of post-launch support, full documentation, and team training.
Included30dDocsTraining
03/Use cases
Four ecosystems we’ve built.
From a professional services to a manufacturing.
● ACTIVE 01
04 / 04 SURFACES
04 / 04 SURFACES
Professional Services.
01·Professional Services
A 6-partner firm that turned a stack of timesheets into live billable visibility across every active client.
Timesheets and case files were scattered across drive folders and a legacy CRM. Now: one database, live billable-hours tracking, an onboarding pipeline visible to every partner, and unbilled revenue surfaced before month-end.
- 01
- Billable tracking
- live
- 02
- Onboarding pipeline
- per client
- 03
- Case status
- synced
- 04
- Unbilled flag
- auto-detected
Result: unbilled revenue surfaced in real time, with partners seeing the full firm from one dashboard.
Active use case 1 of 4.Each build ships with a 30-day warranty: post-launch support, full documentation, and team training.
Discover·Build·Ship·Train
04/Process
The whole engagement, on one page.
Transparent. No surprises. The map credits to the build.
No.StepDurationFee
Data audit
We catalog every tool you're running and map where data actually lives today.
Architecture & migration
Database schema designed, legacy data cleaned, pipelines built and tested.
Dashboard build
Custom dashboards shipped into your portal with role-based access from day one.
DaaS handover + retainer
Monitoring live. Monthly interpretation calls scheduled. Dashboard expansion as you grow.
Discovery is on us — start with a thirty-minute call.
FromFree05/Why custom data
Why we'd rather build it than bolt on a tool.
Generic dashboards in a box — or built around your business.
| Criterion | Google Looker Studio | Off-the-shelf SaaS BI | Aurexis Data Layer |
|---|---|---|---|
| Pulls from your real systems | Limited connectors | Plugin-dependent | Any source, native |
| Custom metrics for your business | Generic only | Vendor templates | Designed to your KPIs |
| Lives in your portal | External tool | External tool | Embedded in your app |
| Owns the data | Google does | Vendor does | You do |
| Ongoing interpretation | DIY | DIY | Monthly strategy call |
| Verdict | Fast to deploy, generic. | Templated, vendor-locked. | Built around your business. |
06/FAQ
Four honest answers.
Asked early. Answered plainly.
How is my business data kept secure?
Your data lives in your own database, isolated and encrypted at rest. We follow row-level security best practices, sign DPAs, and stay PDPA-compliant by design.
What if my data is currently a mess of Excel files?
That's the normal starting point. Data cleaning and migration are part of the build — we take your legacy files, normalise the formats, and import them cleanly into the new database.
How long until I see my first live dashboard?
Infrastructure + first dashboard usually lands in 3–5 weeks depending on how many sources we're connecting. Subsequent expansions take days, not weeks.
What does the DaaS retainer actually cover?
Pipeline monitoring, a monthly strategy call where we interpret the numbers with you, and ongoing dashboard expansion as the business evolves. The piece that keeps the system honest.
07/Start a conversation
See what running your business from one live dashboard actually feels like.
We'll walk through a real client dashboard end-to-end. Real numbers, real pipelines, no demo data.
Discovery is free·30 min