Case 01
Retailers losing customers between purchases.
Push restock alerts for the products each customer cares about. WhatsApp reminders for routine repurchases. The 60-day repeat purchase rate climbs without paying for ads.
04/Push·WhatsApp
Push & Re-engage.
Reach customers on the channels they actually check — push, WhatsApp, SMS — without becoming the brand they mute.
02/What's Included
- Push notification infrastructure (FCM, APNs) for iOS and Android
- WhatsApp Business API for transactional and re-engagement messages
- SMS fallback for users without the app installed
- Segmentation by behaviour, location, purchase history, or app activity
- Send-time optimisation — messages land when each user is most likely to open
- Frequency caps and quiet hours so customers never feel spammed
03/Built For
Case 02
Service businesses with booking cycles.
Reminders go out the day before, follow-ups the day after, re-booking nudges at the right interval per service. The calendar stops looking empty.
Case 03
Apps with poor day-30 retention.
We instrument the silent drop-off points and re-engage at exactly those moments. Most apps see day-30 retention improve 1.5–2× within the first re-engagement campaign cycle.
04/How It Slots In
Push & Re-engage is the lifecycle layer — it acts on signals from Customer Apps (behaviour), Booking & Intake (upcoming and past sessions), Data Engineering Pipelines (cohort triggers), and AI Receptionist conversations (when a lead goes cold). The trigger logic uses the same Automation Agent infrastructure as the AI pillar.
05/Honest Answers
- 01
Won't notifications annoy customers?
Done badly, yes. We design relevance-first: every message earns its tap with content the customer actually wants. Frequency caps, segmentation, and opt-out flows are baked in.
- 02
WhatsApp vs push — which is better?
Push for in-app users, WhatsApp for reach beyond the app (especially in Malaysia where WhatsApp is universal). Most successful campaigns use both at different lifecycle stages.
- 03
What's the WhatsApp cost structure?
Transactional messages (within 24 hours of a customer message) are free. Re-engagement messages outside that window are priced per conversation by Meta — typically a few sen each in Malaysia.
Talk to us about push & re-engage
Ready to see how it would actually slot into your business?
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